So on Sunday Them Daze pulled ourselves out of bed and trekked threw the grey and rainy city to Olympia way out west in the hope of seeing some exciting new brands collections at Pure tradeshow.
I’m not going to lie the initial look was slightly terrifying the halls are massive and anyone who has been to these big shows before knows if you don’t focus you can get lost in a spiral of confusion… do I love it… do I hate it I have no idea!!! So we set our tactical route and set off… and we discovered a few special pieces that we fell in love with. Hear is our TOP 5 FAVEs…
In no particular order….
Scottish brand Gibson & Birkbeck... There collection was simple and cohesive focusing mainly on 2 styles of shirt, one long and one short sleeved and the exciting bit came from the prints. We are always suckers for a cute print and if it includes animals then we are sold… check out the birdies <3
Amadoria, custom made jewellry, these reminded us of being a kids again, friendship bracelets vibes… I’m sure I used to have boxes and boxes of these tiny little beads that I never managed to do much more than tip over on the floor, these guys worked wonders tho. Stand out piece for us was the All Seeing Eye.
Helen Moore Lux faux fur collection… so furry!!! So soft, I fell in love with the Giant Muff!!!! Never thought I would say that! Not only a lovely warm fluffy muff for keeping your hands toasty, it also has a sneaky zip inside (sneaky drinks into the pub maybe…) And all there gear is made in the UK even down to every piece being brushed after making to ensure that its at its fluffiest!
The Feather Tree, this is a brand that works with a team in Kenya to make a small collection of garments using African fabrics. And they also customize shell suits… yes SHELLSUITS tracksuits are done, bring back the highly flammable highly colourful shell suit…
And our final find of the day was Triple7 a fab bag brand based out of LA but with offices in europe... they had a mix of styles all with a twist, the kinda place that does bags for every tricky occasion you could think of, another firm favorite.
Massive respect and thanks to all the people who show at these things we hope you get trillions of orders xxx